How to Start Creating Sustainable Events
People are growing increasingly more aware of the ways their lifestyles affect the environment, and they expect organizations to step up their sustainability game, too. Sustainability has become an important event trend several years ago, but it’s only with the pandemic and rapid advancement of event technology that it started making some serious waves. Organizations can now make their conferences and events greener in several tangible ways.
The environmental impact of an in-person event is huge. On average, one attendee creates 1.89 kg (4.16 lbs) waste per day, while air, train, and car travel together contribute to 84% of the event’s carbon footprint. Considering that, the sustainable event trend is our responsibility rather than a desirable option or a persuasive marketing tactic.That isn’t to say that event planners shouldn’t market their events as sustainable, but they should be wary of greenwashing,