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How To Measure Event ROI With Event Platforms
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. That’s because event platforms collect data about registration, attendee behavior, their feedback about the event, engagement levels, and more valuable insights.
Many event planners are yet to catch up with the opportunities that adoption of such technology solutions offers. Not only is event planning somewhat of an art form, it can now also be a science!