Preparing For The Worst_ Is Your Production Company Ready To Pivot Again
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Oh, what a year it has been! It seems like only yesterday our industry was facing the worst crisis in a generation. It might sound dramatic now, especially if you’re reading this in 2035. But there was a time when events as we knew it could very well have gone extinct. A worldwide pandemic that demanded lockdowns and quarantines was hardly on any event prof’s bingo card, but COVID-19 comes to show just how unprepared we all were to face this dreadful disaster.
And speaking of preparedness…look, we’re not trying to be Debbie Downers here, in spite of the many shivers the title may have sent running down your spine. We couldn’t be happier that the vaccine is rolling out faster than Usain Bolt at the Olympics. If you listen closely, you might even be able to discern the sounds of our team high-fiving and doing backflips in the backyard. This is exactly what we’ve been waiting for! A return to live events, being able to network face-to-face, shake hands and hug like nothing ever happened. It’s impossible not to rejoice. It’s almost too easy to forget what things looked like just a few months ago.