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Planning An Event With Purpose
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Have you ever planned an event just because it was routinely scheduled, rather than being held for a specific reason? You’re not alone. An event’s ‘why’ is often overlooked in event planning, according to a report by American Express Meetings & Events. The ‘why’ is the reason or purpose for the event, and also includes the intended outcome for both the brand and the attendees. In essence, it’s what you want event-goers to experience. Need Help? Plan Your Event Here!